Academic and Career Goals Essay Example | Topics and Well Written Essays - 500 words

Academic and Career Goals - Essay Example I have a positive attitude towards my academic achievements and this is what I will use to help me attain my goal within the specified time frame. I will however need to adjust my schedule and dedicate more time to academic than before but I have hopes that my grad team will help me on that. My career goal is based on my academic goal and it is to become a successful RN with my own private practice to help people with terminal illnesses enjoy and be comfortable in their last years of life. The motivation to do this is extrinsic and comes from my family members some of whom have terminal illnesses but cannot get the comfort and joy needed to overcome the illnesses and enjoy their last years due to lack of proper private practices set out particularly for such a tasks. Seeing them receive only professional help where there is lack of love and social support is what drives me to want to achieve my set career goal and make a difference in the community of the people with terminal illnesses. The attitude I have which I will have acquired from experience as a LPN and academic achievement will help me sail through this tasking career goal smoothly. I believe I have no adjustments to make since I will have all I require to achieve my career goal once I complete my education. The above grad team is my key to achieving my academic goal and finally to having a successful career goal and hence close contact and mutual relationship is very necessary. My admissions representative will come in handy when the time comes to make transition to RN from LPN without having to wait for several months for the application to go through since I am on a time schedule to attain the goal. This will also not be successful if my academic counselor does not constantly advise me and keep me in check on my academic work, upping my grades and putting more effort not only in class but also during my

Marketing communication mix

Marketing communication mix ABSTRACT: The whole work revolves around the subject of marketing communication mix. Considered to be derived from marketing mix. Communication mix consists of advertising, personal selling, sales promotion, direct marketing and PR. For I-phones they use caples principle of advertisement. Advertising is effective but expensive Personal selling is expensive but is considered as cost-effective Sales promotion uses pull or push strategy. Direct marketing is common way used now days. To select right communication mix we should always use products life cycle to determine. Should keep a good eye on products sale to find the most effective way for advertisement Characteristic and role of each and every communication mix differ. LITERATURE REVIEW: I followed three different books and used AIDA, john caples principle and example of i-phone in my assignment. Most of the items I used were written by Philip kotler. I tried to use some facts and figures to prove my findings and as books being credible source I tried to use them rather than using internet sources. Mostly pictures are copied from internet only and all the items are referenced accordingly. Dr. kotler is considered one of the worlds leading authority on management and is considered pioneer writer in the field of international marketing and branding. MARKETING COMMUNICATION MIX: In this era of digital technology and competition, no one can survive without marketing; either its the product, brand or a service. The best definition of marketing was given by Al Ries and Trout â€Å"marketing is the performance of those activities which seek to accomplish organizations objective by anticipating customer or client needs and directing flow of need-satisfying goods and services from producer to customer or client.†(Source: Al Ries, Trout jack, 2006, marketing warfare, McGraw hill companies. Inc.) MARKETING MIX: Marketing alone couldnt be taken on account to anticipate and fulfill the customer needs. To just check the existence and evidence of presence of marketing communication mix we will look at 7 Ps of marketing. In 1960 Mccarthy came up with 4 Ps of marketing. The marketing mix according to some authors was already used as term before her in 1940s while later in 1980 booms and Bernard came up with 3 more Ps. The use of these 3 Ps is still debatable and is criticized by many people. (Sources: http://www.continuumlearning.com/Customer%20Services_7Ps%20of%20Services.pdf, http://www.netmba.com/marketing/mix/) MARKETING COMMUNICATION MIX AND IMPORTANCE: As from above we have seen that the marketing is not only about promoting your product but also depends other 6 factors but as we are talking about communication mix, it mostly relates to promotion. The communication is required between the customer and the business in order to increase the transactions or to maximize the daily sales of the business. It is important to mention here that the right communication mix is important to be chosen which suites the business needs and is the clearest way for the business to convey the message. Belch, E. and Belch A. describe Integrated Marketing Communications as â€Å"a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communications impact†.(source: http://www.oppapers.com/essays/MarketingCommunicationsMix/13818.). In 1961 according to the same author Albert Frey was the first one to distinguish between communication tools and offering. Simply saying offerings are the service u offer used e.g. product, price and brand etc while tools you use such as place; promotion etc. so according to him which ever way you take you will use all your approaches for people. (Smith p r, Taylor Jonathan, 2004, 4th edition, marketing communications, Gutenberg press ltd, Malta) From all the discussion above we can conclude that the communication mix tools are as follows: The most common used promoting media used are:Internet, telesales, banners, broachers, radio, TV, telephone, newspaper etc. According to caple principle of promoting or advertising: Get attention Hold attention Create desire Make it believable Prove its a bargain Make it easy to buy Give reason to buy CASE STUDY: From my point of view, I-phone uses this kind of strategy for their sales. Most of the times we see the I-phone holding the whole last page of newspaper and showing what this product can do and the other ordinary phone might not be able to. The product before and after launch is advertised so many times to remind the customer of the phone that a lot of customers are attracted. As result many customers buy the product and we normally see the line in front of apple shops when the product is launched. They use sale promotion strategy for ending line of product. I.e. they used the sales promotion where they were finishing line of 2.5g (1st generation I-phone) where they reduced the price of phone, in order to boost the sale and finish the line of product when it was on declining stage. This helped company to get some potential customers. ADVERTISING: Advertising is said as very simple but expensive form of promotion. Advertising can be different depending on product or media used. For example on TV or it can also be in the form of internet advertisement. But this is considered most expensive because anyone who uses this have to either use large campaigns or use their lots of time in this kind of promotion. Advertising is the form of promotion is considered as non-personal promotional mix because the business doesnt know if their message is received by its customer or not, do people understand the product etc. CHARACTERESTIC OF ADVERTISMENT: According to Kotler characteristic of advertising are Public presentation: advertising is considered as highly public mode of communication and people consider this kind of promotion more because they consider that the offer they have been made through the media is standard. Pervasiveness: it is the medium of communication where a seller can repeat its message many times and this as a result help buyer to compare the sellers product with other competitors or substitute available. Amplified expensiveness: means that if company use little bit of different way or expensive way from its competitor, it might result in getting buyers attention. Impersonality: means that the customer or buyer is not as much motivated to buy the product or service as much as he is through a sales agent. As it is one way communication so the customer might wants to know about the product but cant because he cant speak to advertisement. The most common way of advertisement is TV, radio, newspaper, broachers and magazines etc.The advertisement is really beneficial in creating long term relationship between consumer, product and business. E.g. coca-cola uses all time red color for advertisement of their product and uses same advertisement many times a day to attract customer. PURPOSE OF ADVERTISMENT: The main purpose of advertisement is to get buyers attention, which creates interest and a desire rises in customer following the action (buying). According to the same website UK advertising expenditure in 2008 was  £18.6 billion. Not only that but also if we notice in our daily life routine we might go to some place and pay attention to the product for which we have seen advertisement recently. Sometime on local buses we see some poster and think that do we need the product or not and sometime even though we dont need it we might end up buying it. PERSONAL SELLING: It is considered to be one of most cost-effective kind of promotion. Some books also consider this as the most expensive one as well because of wage cost to the company, travelling cost and the company always have to offer the people with some kind of incentives to boost sales. Personal selling is considered effective because the business can feel the consumers requirement and can make up a package for consumer in order to fulfill their needs. The consumer can also look at the packages that suits best to their needs and can also tell the sales representative about their needs .e.g. British gas etc. Normally we see people from gas and electricity companies doing this kind of promotion. CHARACTERESTIC OF PERSONAL SELLING: According to Kotler(1997) the main characteristics are Personal confrontation: involves consumer and business representative where the need of consumer can be felt by the supplier. They can either come to some point of agreement or the business can offer some flexibility to consumer in order to gain or retrieve a customer. Cultivation: means that the business can adjust their offers according to customers need in order to maintain good relationship between business and customer. Sales representatives mostly use affectionate and friendly kind of approach towards their customers. Response: means that the buyers mostly respond to their seller and their response can be taken in account to increase sale. The response can be either good or bad depending on what customer feels about the product. ROLE: The main role of personal selling is mostly Acquire new potential customers and provide old customers the best service. Try to sale the product efficiently After sale provide them with best services Close the sale If resources or stock become less try to allocate other resources to make sure that customer remain in business with us. Though this kind of selling is decreasing due to presence of media like internet, TV and telephones. The costly method still used but only by some companies. Most of the companies have changed with changing world. SALES PROMOTION: It is normally used to boost the sale mostly at declining stage of the product. It offers the customer with either discounts or some kind of other special offers which results in customer attraction and as a result customer buys the product. Normally business uses coupon, special offers ands discounts etc. This kind of promotion is only good for short term and doesnt lead to long term relationship between business and customer. For example some companies use even ebay to do their promotions by using bid auctions like a company called EOL (end-o-line). Another is example is to supply customer with offers like by 1 and get 1 free etc. CHARACTERESTIC: According to Kotler three distinctive benefits and characteristics are Communication: mostly this kind of promotion gets the customers attention and provides customer with the information which may lead to transaction. Incentives: the business introduces some kind of concession, offers or vouchers to increase the sale temporarily. Invitation: the customers are usually forced to do the transaction soon by saying either till stocks last or till the date. This helps business to get more transactions in the limited time. ROLE: Sales promotion normally uses push, pull. These play an important role in any sales promotion. According to davedolak.com business uses push strategy to get the traders to stock their items and also give good offers, as a result, the trade people put more sales effort in order to maximize their profit. The product might be sold again to one of the wholesalers or end consumers. This is normally used in B2B relationship. The pull strategy is that the consumer is offered a good discount on buying product from the business. Sometime it is also used as a term that the business waits for the consumer to turn up and order the product and is produced, as they cant stock of the products life cycle. This is used for B2C relationship. Normally car suppliers and showrooms use this kind of strategy to promote sale to consumer and finish the old stock. PUBLIC RELATIONS: This kind of promotion is used by company to make their image better in public eyes. There is a different department for this kind of promotion. These departments mostly try to improve their companys goodwill in consumers eye. For example Durex the condom makers donated 50,000 condoms to NGOs in December on world aids day. The other thing they started was that they went to the social networking website â€Å"Facebook† and launched some games in order to increase awareness and sales. The company or business might do some charities or sponsor some kind of good cause. The companies might also use newsletter or news releases to improve PR. CHARACTERESTICS: According to Kortley(1997) role of PR is High credibility: most of the time people trust news or articles more than other like advertisement, personal selling or sales promotion. ABILITY: it is much easier to catch people who avoid personal selling. So the message is read by more people and this might result in more sales. DRAMATIZATION: it also has potential of setting company or product reputation at the level which company is not in real life. This can be the result of advertising as well. ROLES: In normal routine of life these people play an important role in image of a company as they are the one responsible for news releases and the charitable functions. The PR has to make sure that they do their work through the right channel so that it can be recognized by the people. E.g. they shouldnt help the cause of cutting trees as it might hurt many peoples feelings. They should try to reach those people who cannot be reached because they avoid personal selling etc. another thing that they should try to help campaigns with their product rather than money as it will improve the products sale and image. For example IBM provides non-profit companies with discounted price on purchase of their items. DIRECT MARKETING: This type of promotion is used by mails, telemarketing and catalog marketing. This is quite effective way of promotion because the response can be taken on account to increase sale or acquire new customers from other competitors. E.g. sometime we receive a call on our numbers offering different services or products (especially on landlines). Some other schools of thoughts also consider e-marketing as a part of this promotion type like e-mails for promotions or sales. (Kutler, 1997). CHARACTERESTICS: According to Kutler(1997), there are four types of direct marketing. Nonpublic: the letter or e-mail or telephone is for specific person who have subscribed to some offers. Customized: normally can be different for two different customers depending on their buying history. Up-to-date: offer can be prepared delivered quickly using e-marketing or telesales. Interactive: customer can be offered with much more different choices in this kind of promotion. ROLE: Normally companies use bombardment of e-mail to many customers and wait for their response. This way have been used a lot now days and is becoming less effective as people always consider them as junk e-mail. Another way of e-marketing is using social websites like facebook to introduce or advertise the product. E.g. durex used this kind of strategy and introduced some games on social networking website to increase the sale. Another way is cataloging, where the businesses send the people to drop the catalogue and the consumer can call and order the product. Last but not least now they use special television channels and phone calls to inspire and get some business from the potential customers. CRITICAL ANLYSIS: As from all the information we have seen the characteristic which are most probably advantages while in introduction of ever kind of promotion I have discussed some disadvantages as well to make sure that the business using any kind of this can know the harmful and useful points of their promotion and the role tells us the importance of the particular communication mix. IMPORTANCE: The importance of marketing communication mix can also be felt when we see that it is connected with the marketing mix. The research on this started from 1940. It flourished with the entrance of new media. Businesses always try to use communication mix to get the share and attention of market. Due to increased competition level we can use one of the tools to acquire new customers in the market. Right communication mix can be used by realizing right target customers. SELECTION OF RIGHT COMMUNICATON MIXES: As we discussed earlier about the I-phone, we will now see how the product should be advertised through out its life cycle to make it a success. PRODUCT LIFE CYCLE: First stage is pre introduction stage where we use very small amount on advertising and just to let people know that we are launching some new product. On 2nd stage i.e. introduction we use PR and advertisement. On3rd stage of growth we need heavy amount of money to be spent in order to make product successful in the market. At maturity level we use less advertising as a tool but now we use more and more sales promotion and PR. At the decline we use sales promotion but some company might use direct marketing as a tool as well to provide customers with good offers. The first and foremost thing for any campaign is that it should know who their target market is and what age group they are looking for. Then depending on their objective they can use one of the models to solve their problem. COMMUNICATION OBJECTIVE: Depending on market type the company or business should enter in, the business should decide their communication objective depending on their product and policies. Depending on your product, target market and business you can select the model and decide what should be the strategy from pre introduction stage till the decline stage. For example in case of an innovation free trial is important. Apple used this kind of strategy when they allowed people to take computers, pc or laptops to home and could use it over the weekend as trial and can buy it after they think the product is efficient enough for use. COMMUNICATION LANDSCAPE: According to Kotler (2008) businesses are moving towards the focused marketing rather than mass marketing. The businesses use the tool of advertisement and promotion in the places where they should and only focus on their target market and people rather than the old technique of sending their message to many people which may result as one of the do the transaction. People do not pay attention to ads and promotion of the product they might not be interested in, most of the time they try to skip the section of advertisements and breaks while watching TV. So it is important to have the right focus group now days to increase sale and transactions. Kotler and his fellow writers used word of broadcasting which is to play the advertisement for mass media thinking that it might result in transaction. The other word he used was narrowcast where only interested and potential customers are target. He used these terms in his â€Å"shifting marketing communication model†. According to them due to change in ICT and presence of internet people are motivated to use online sources to watch their favorite programs and skip the ads in between the breaks. Only few people might watch those. Although mass media like TV and radio is evergreen but is decreased because of presence of internet. An average person spends 5 times more time on internet than TV. Thats why companies now use their ads on internet and use social networking websites for publicity etc. e.g. companies like Cadbury uses the statement on their website â€Å"find us on facebook†.(source: kotley Philip, armstrong garry, wong veronica, saunders john, 2008, principles of marketing, fifth edition,pearson education ltd. ) CONCLUSION: All the companies or businesses have to spend in this field to make sure that they get the expected results from the product and the business. If the company fails to use right communication mix at the right time, their product will be a waste for them and might result in little sale. All 5 communication mix together can lead to a good business, as they all can be used depending on life cycle of the product. The communication objectives should be kept in mind for a successful business. Depending on the product the message should be designed appropriately to reach to the audience. RECOMMENDATIONS: Businesses should identify their needs first. Businesses should try to fix the budget for promotional and advertising purpose. Businesses should allocate resources in case of no resource available to keep the campaigns going. Business should also allocate fixed amount of money or products to PR as well. Sales promotion times should not be fixed on introduction time. The message should be designed professionally and to the perfection. For the products affordable method should be chosen. The business should try to use same logo or slogan for their products. PR should try to use news release and other form of media to improve reputation of the company. Checks on sale should be carried out by the business in order to find most effective communication mix for their company. REFRENCES: BOOKS: Al Ries, Trout jack, 2006, marketing warfare, McGraw hill companies. Inc. Smith p r, Taylor Jonathan, 2004, 4th edition, marketing communications, Gutenberg press ltd, Malta Kotler Philip, 1997, 9th edition, marketing management, prentice hall international inc. kotley Philip, armstrong garry, wong veronica, saunders john, 2008, principles of marketing, fifth edition,pearson education ltd. WEBSITES: http://www.provenmodels.com/files/123ef9407d8e6d92371d23abbff78ac3/aida-sales-funnel.gif http://www.adassoc.org.uk/aa/index.cfm/adstats/ http://www.davedolak.com/promo.htm http://www.emeraldinsight.com/fig/0350470802001.png http://www.davedolak.com/promix.htm https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmfBVQYxu6k5cUWtGxIDzHtSfBoAmLtRKorsDTHIxkLDxLLPu9Z5wASqu0m0G2BxOPzBplzxCWu2Biy9i4Jrug4emAoR2GPTxs22jWMjb27cRaFAsa7rHowIZrs-jXL8ZbGpT-028PPNhK/s400/promix.gif http://www.davedolak.com/advtg.htm http://www.sales-and-marketing-for-you.com/images/marketing-mix-structure.jpg http://www.continuumlearning.com/Customer%20Services_7Ps%20of%20Services.pdf http://www.netmba.com/marketing/mix/ http://www.oppapers.com/essays/MarketingCommunicationsMix/13818 http://tutor2u.net/business/marketing/promotion_personalselling.asp http://www.techsoup.org/learningcenter/hardware/archives/page9665.cfm http://www.jobbankusa.com/career_employment/public_relations_specialists/job_descriptions_definitions_roles_responsibility.html http://www.erdm.com/USPS_White_Paper.pdf

Creating A Just Society for Children :: Sociology Essays Research Papers

Creating A Just Society for Children News reports lately suggest that children who have been having meal with their family everyday commit less misdemeanor and crime than children who have not. According to the news report, children who have meal with their family grow up to be strong and stable mentally. They are able to adapt a society very well. Recently we see many teenagers’ committing crimes. At first glance, these teenagers seem to be average. However their actions are cruel. Those children are suffering from the influence of their environment that they have been brought up in, and can not solve their problems by themselves. Some of them are trying to ask their parents help, but the parents do not take it seriously or misunderstand it. Some parents try to solve the problem by supplying everything children need. It is difficult to foster a good environment through material things only. A good spiritual home is also important. I wonder how we can create a just society not for children but a lso for all and whether the day-care is really important for children or not. The case of the article about the okinawan, which we discussed in the class, is a very sensitive topic. In Japan, there is a tendency that mothers always stay next to their baby and take care of them very well. Even when they go to bed, they take the baby to their bed and let him or her sleep next to them. On the other hand, in the United States, the parents let their baby sleep on the baby’s bed. When the baby is born, they give a room to their baby. Some parents let a babysitter take care of their baby. While the babysitter is taking care of the baby, the parents are working or going somewhere. For some parents, having a babysitter is very helpful. They are able to work and live financially independent. They also have more time for themselves instead of taking care of their baby. However, there is a problem about letting the babysitter take care of the baby. The problem is whether the babysitter takes care of the baby properly or not. I have seen a lot of news on the TV.

Business Project

Mike Wardingley Define the term â€Å"the learning organization. †Ã‚   In what ways can the principles of the learning organization strategically impact an organization? A learning organization is one that: -Seeks to create its own future. -Assumes learning is an ongoing and creative process for its members. -Develops, adapts and transforms itself in response to the needs and aspirations of people, both inside and outside itself. – Allows people at all levels, individually and collectively, to continually increasing their capacity to produce results they really care about.A company that cares about development and their future will be a learning organization. Wide profit margins are great but a great company will not only worry about the bottom line, but the personal and professional development of their employees as well. An atmosphere of learning and improvement will also help spurn new and improved processes. Google has become a company that allows the employees to c ontinually improve and fosters creative thinking. The work environment is relaxed and the perks allow the employees to be free thinkers.Companies that put effort and money into the development of their employees will see a much bigger return in the end. Tuition assistance, college loan repayment programs, and during work learning opportunities will keep the employees happy as well as constantly developing into more educated and productive workers. Using the Internet, research the Small Business Administration’s website (www. sba. gov). What different types of financing are available to small firms? Besides financing, what other programs are available to support the growth and development of small businesses?The types of financing that are available to new small businesses are: * Loans * Grants * Bonds * Venture Capital In addition to the financing options, the Small Business Administration has set up a large number of other forms of assistance to make sure a new business has all the tools necessary to succeed. There is an online training program that will help an owner with starting, managing, financing, and contracting the new business venture. The Small Business Administration has also developed programs to help other types of new business owners.The Women’s Business Center was set up to help women start and maintain a successful business. The Veteran’s Business Center was created to help US Military veterans start a new fresh start after leaving military service. The US Export Assistance Center was established to help small businesses with the difficult task of beginning new exports to other countries. This difficult process is tough but made much easier with the help of the SBA. The SBA is a free resource that can help you develop a new business plan and then make a move to start your business and set you up for success.Define the term â€Å"emotional intelligence (EI). †Ã‚   What are the key elements of EI? Why is so important to successful strategic leadership? Emotional Intelligence (EI) is the capacity to reason about emotions, and of emotions to enhance thinking. It includes the abilities to accurately perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth.The four key elements are: 1. Self Awareness 2. Self Management 3. Social Awareness 4. Relationship Management A good manager knows not only who he/she is, but also who each one of their employees is as well. Not just that they have a wife and 2 kids, but knows about what makes them who they are. The likes/dislikes, the personality, the past, and the future goals should be vitally important. This is key to making sure the work center is productive and free of hostility.While opinions will differ, too much dissention and strife can kill not only office camaraderie but production as well. Fosteri ng healthy work relationships can also ensure that office cohesiveness stays on track. While the consequences of unhealthy relationships can be very costly, developing good and healthy relationships with employees can pay off in the end. Knowing each employee on a personal basis can help you better know how to interact with each employee and get the most productivity in return.

International Marketing Management Essay

According to Glossary of Marketing (2010, p. 1), self reference criterion refers to â€Å"the assumption that a product can successfully be sold abroad on the basis of its success in the home market. † cultural diversity is experienced in the global markets such that different people interact in the global markets. Marketers should recognize the fact that customers from different backgrounds have different cultural aspects. It is very important for marketers operating in the global markets to understand the cultural differences of their customers. Self reference criterion is an aspect which does not allow marketers to incorporate the culture of other people. As such, people believe that other people will accept their cultural believes and that there are no cultural conflicts between different cultural groups (Noth, Bishara, 2007). Businesses in the modern era are experiencing a lot of changes in terms of social, economic, technological, political and cultural aspects. Emerging trends in business indicate that cultural diversity is affecting many organizations since managers lack the ability to adopt strategies which match the cultural needs of their customers. Jackson, Loehr and Azman (n. d. ) explain that changes in technology have led to changes in economic conditions and organizations should come up with policies which reduce costs and maximize profits. There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers located in different regions (Mueller, 2008). Obstacles to international marketing Decision making is a very important aspect in the organization and managers should attempt to integrate the needs of all stakeholders. Decisions which affect all stakeholders should be made by combing ideas from different people. Imposing decisions is a very dangerous activity that managers can engage in since people have different perceptions about how things should be done. Self reference criterion in decision making leads to conflicts in an organization since all stakeholders do not own the decisions made by the management. Communication is a very important factor to consider when making decisions since misunderstanding between people may lead to poor decisions being made. Diversity in culture requires people to understand the needs of each other and to create a link between all people involved in the activities of the organization. Different countries have different culture and marketers in the global scene need to understand the cultural aspects of the people they work with. The culture of the people determines their perception towards the products in the market and they will attach a particular image to a brand according to their cultural perspective. The brand image of a product is the perception that people have towards a certain product in the market. The marketing programs should aim at improving the brand image of a product in the market. Customers create meaning about a product depending on the general market perception of the product and managers should identify the specific cultural aspect of their customers in order to improve brand image. The culture of the consumers shapes the brand image of a product (Gupta, 2003). Self Reference Criterion impedes the ability to assess a foreign market Organizations working in global markets tend to incorporate cultures of different people. Foreign markets have different aspects from local markets and cultural diversity is an important aspect that managers operating in such environments need to note. In the modern business environment, global marketing has become a very important aspect since competition has intensified. Globalization has a great impact on the marketing strategies adopted by companies and managers must use modern technologies in their marketing process to maintain a high customer profile. International markets require integrating and understanding the cultural diversity of different customers in the global markets. The branding strategies of a company must integrate the cultural needs of the people in different countries. The marketing mix, that is, the price, product, promotion and the place must be aligned to the cultural diversity of the people involved in the global markets (Batra, V Ramaswamy, Alden, Steenkamp, and Ramachander, 2000). Managers tend to use their cultural concepts when solving problems at a multicultural environment. This creates misunderstanding especially when solutions do problems to not favor some cultural groups. Culture is defined as the set of believes, values, attitudes and behavior that people in a given region share in common. People tend to use their own experiences in life to interpret things. Culture is a strong factor which determines the decisions made by individuals. The purchasing behavior of the consumers will be shaped by the brand image of the product in the market. The marketing mix strategies will be determined by the purchasing habit of the consumers and hence; is a factor of cultural perception of the consumers in the market. To establish a competitive advantage in the market, the marketers need to identify the perception of the customers towards the products in the market. Culture determines the brand image since it affects the attitudes, behavior, and lifestyle of the customers. Satisfaction of the consumers depends on the experiences they have with the products and the emotional connectivity derived from the use of a variety of brands (Gupta, 2003). Possible impact of the SRC to marketing strategies in different cultures Self reference criterion causes poor communication between people in an organization. Communication is a process where people exchange understanding with each other. Communication is more efficient when the parties are able to understand each other. The sender of the message must encode the message in a manner that the receiver will be able to understand it. The receiver must decode the message to reveal the information contained in it. Misunderstandings occur when people fail to communicate effectively. Gupta (2003, pg 71) suggests that â€Å"culture works by generating a sequence of paraconscious vibrations in human life, which reverberate through the mental attitudes, psychological beliefs, physical behaviors and social breeding of individuals in the system. † Culture affects the overall marketing strategies of an organization; it influences product awareness, trial and repeat purchase by the consumers. It also affects the relationship and communication between the marketers and their customers. The customers select, scan, interpret, validate and prioritize the information they receive from the marketers. There is a positive relationship between the effectiveness of communication and the cultural understanding by the marketers in the survey conducted. The international marketing strategies require the management of global businesses match the cultural aspects of the societies they operate in with the brand image of their products (Jain, 1989). Ethnocentrism and self reference criterion The product features should match the culture of the consumers. Companies operating in the global markets should study the culture of their customers and design products which have cultural attachment. Prices in different markets will be determined by the culture of the customers. Some people believe that high prices represent good quality in products and as such, the marketers should provide suitable prices according to believe of the consumers. When the lifestyle of people changes, new products are demanded. Marketers with the ability to provide products which match new lifestyles charge high prices since they are able to satisfy the needs of a particular niche. Promotional strategies should be matched to the cultural needs of the consumers. Customers respond positively to adverts which capture their culture. The place element of a marketing model requires marketers to introduce their products at the right place. Since different countries have different cultures, marketers should not place certain products in places where the culture does not accept such products. For example, Muslims do not consume pork. A marketer who delivers such products to Muslim countries might not sell anything. When introducing products in a new market; marketers should collaborate will all stakeholders in the market to identify the best strategy to forecast the market demand for the new products (Lindgreen & Hingley, 2009). Cross cultural analysis International marketing refers to the trade of products in many countries. The marketers should research about the most viable markets before establishing their products in those markets. Strategic planning is required to establish the relevance of the marketing strategies to the cultural aspects of the international consumers. The international markets are composed of people with different cultures and this affects the strategies to be adopted by the marketers. Some companies operating in the international markets have failed in some countries due to poor cultural analysis of the consumers in the global market. Wal-Mart is a U. S. company which has opened stores in many countries. The company operates departmental stores and is ranked among the largest organizations of its kind in the country. The company established strategies to open stores in different countries to expand its operations. However, the strategy of opening subsidiaries in Germany, South Korea and other countries failed due to poor cultural analysis of consumers in these markets (Gupta, 2003). PART (B) Market differentiation according to sub-cultures There are different subcultures in the world and marketers must recognize that global markets are not homogenous. There are different groups of customers with different needs. Establishing a uniform marketing strategy for a multicultural market may not be profitable since different consumers have different needs. Marketing policies should be differentiated to ensure adequate coverage of consumer needs. In some cases, marketers are required to differentiate their markets according to regions since within a country, there are cultural differences. Gupta (2003, pg 71) suggests that â€Å"culture works by generating a sequence of paraconscious vibrations in human life, which reverberate through the mental attitudes, psychological beliefs, physical behaviors and social breeding of individuals in the system. † Culture affects the overall marketing strategies of an organization; it influences product awareness, trial and repeat purchase by the consumers. It also affects the relationship and communication between the marketers and their customers. The customers select, scan, interpret, validate and prioritize the information they receive from the marketers. In order to succeed in global marketing process, a marketer should be able to identify the needs of different customers and design marketing strategies which match their needs. Cultural diversity within geo-political boundaries Within a country, there are different cultures since different groups exist and marketers should assume that domestic markets are homogenous. However, cultural diversity in domestic markets is lower compared to international markets. Multinational companies operate in different cultures and the marketing strategies to be adopted should match the cultural aspects of different customers from different regions. There is need to understand cultures of different countries when working with a multinational company since multicultural aspects determine the success of the company (Rao, 2003). Subcultures in marketing It is important for marketers to subdivide their markets according to sub-cultures in order to use the best marketing mix strategies which satisfy specific needs of their consumers. Traditional theories of management assumed that people and cultures are homogenous. Managers should understand that cultural diversity affects the activities of an organization and that they should integrate cultural aspects in their marketing strategies to avoid conflicts. Productivity in an organization requires developing ideas which create understanding in cross-cultural environments. The behavior pattern of people is determined by the culture of the place they work, live and interact. Culture gives people a sense of belonging since human beings like identifying themselves with certain social groups. Culture is dynamic and changes as time goes by. The competitiveness of the organization in the global markets depends on the ability to understand the different cultures and integrating the culture in the products manufactured by the company. The management should do market research about the different cultures of the people they are working with. Products which match the culture of the people develop high demand in the global markets. Therefore, culture should be understood from internal and external systems of the organization (Krueger & Nandan, 2008).

Analysis Of The Moldau Essays - M Vlast, Vltava, Bedich Smetana

Analysis Of The Moldau Essays - M Vlast, Vltava, Bedich Smetana Analysis Of The Moldau Composer: Bedrich Smetana Work Title: The Moldau Date: 1874-1879 Genre: Symphonic Poem For my first selection of music for this final project I chose The Moldau by Bedrich Smetana. The reason I chose this piece was first, it is a symphonic poem and second, because it perfectly exemplified the use of nationalist style and word painting. The Moldau is a symphonic poem representing Nationalist pride for Smetanas country. It is the second of six symphonic poems from the orchestral piece My Country. A symphonic poem is a one-movement orchestral form that, in this case, suggests a scene. It was written over a five-year span that covered the revolution against Austrian rule. The Moldau is a perfect example of a nationalist song, which is a song of folk pride for ones country. The piece The Moldau represents scenes along the river Moldau in Bohemia. It is here that we see the use of word painting, music expressed as though it were a painting to be seen. It begins as a few streams in the forest flowing into the mighty river, painted with a flute and some clarinets and leading to violins. The journey takes us through a day in the forest where we see hunting, peasants dancing at a wedding, nymphs in the moonlight, the St. Johns Rapids, the Ancient Castle and back to the River theme as the river dies away. It is truly an enchanting piece.

Balancing Ecosystems Essays

Balancing Ecosystems Essays Balancing Ecosystems Essay Balancing Ecosystems Essay Essay Topic: Ecosystems I am composing to inquire the City Council of Glimmerville to fall in Sparkeville’s effects to reconstruct balance back to our aquatic ecosystem. The City Council of Sparkeville is inquiring that Glimmerville support an program ( which will be outline subsequently in this missive ) that will cover with the complete population of the Grass Carp that has invaded our H2O ways. As the City Council of Glimmerville is good cognizant our ecosystem has been unbalance for a piece due to the invasion of the grass carp fish that was introduced in our aquatic ecosystem to manage and equilibrate our the biotic ( populating ) and the abiotic ( inanimate ) parts of the ecosystem back to an equilibrium province. While the Grass Carp was intended to assist command the overpopulating growing of the aquatic workss. non merely did the Grass Carp make merely that but one time the giantism of the workss was taken attention of the fish began to clean our full lakes of all aquatic workss. one time all works life was gone they moved on to devour the H2O ways detritus entirely with carnal affair. In conformity to a study from the Environment and Energy ( E A ; E ) Committee. the Grass Carp has been linked to the addition in pollution and the decrease of O due to the eating method and behaviour and the remotion of the outstanding workss that one time dominated our H2O ways. The riddance of these workss is the direct cause for the other fish which depend on the aquatic flora as portion of the rhythm of life to disappear from our H2O ways. What I propose are a twosome of options that I strongly believe will assist free our H2O ways with the over populated grass carp and to maintain our environment good balanced. Option 1- To re-introduce the H2O manner natural fish back into the lakes and pool ; following promote a run inquiring for husbandmans to cut down the current sum of fertilisers to decelerate down the growing on aqua flora. and in conclusion keep a Grass Carp fishing tourney offering assorted signifiers of inducements for participants. one time the issue has been reduced to test off all recesss and mercantile establishments to the H2O ways. Option 2- To eliminate immense Numberss of Grass Carp with nominal cost and attempt. we should take advantage of the Grass Carp fancy to piece together each Spring in immense Numberss in relatively warm H2O ways predating to and during their regenerating period. During the extremum of Grass Carp renewing period. we can place a drawn-out Seine sacking that with travel wholly over all the intersections of the gaps of the three H2O ways to set a halt to the Grass Carp from acquiring into the H2O ways. After the rivers and watercourses are cleared of the Grass Carp . we can set up boundary markers across two of intersection opening to avoid the Grass Carp from re-entering. and maintain an oculus on ( proctor ) the bottom nutrient beings. the lucidity of the H2O and submerged aquatic works above and beneath the boundary markers. Option-3 Because the Grass Carp will non feed in countries where there is a batch of human activities. we can keep boat races or swimming competition. merely will non avoid the fish from returning one time that actives terminal. With the benefits being so great and doing no injury to any of our bing concerns. it makes good sense to fall in and back up our consequence to decide the job of the Grass Carp fish. I look frontward to hear from you shortly. that we can set away and joint consequence to deciding this job. Mention: Bonar. S. A. . Vecht. S. . Bennett. C. . Pauley. G. . A ; Thomas. G. ( 1993 ) . Capture of Grass Carp from Vegetated Lakes. Retrieved August 10. 2014. from hypertext transfer protocol: //www. apms. org/japm/vol31/v31p168. pdf Conover. G. . R. Simmonds. andM. Whalen. editors. Management and control program for bighead. black. grass. and silver carps in the United States. Asiatic Carp Working Group. Aquatic NuisanceSpeciesTask Force. Washington. D. C. 223 pp. Mississippi River Basin Panel ( MRBP ) onAquaticNuisance Species. AsianCarp Brochure. Bettendorf. Iowa. 2pp. U. S. Fish A ; Wildlife Service ( USFWS ) . Asiatic Carp– Aquatic Invasive Species ; Issues. Program Accomplishments. and Programneeds. Ft. Snelling. Minnesota. 4 pp

How to write health promotion documents - Emphasis

How to write health promotion documents How to write health promotion documents The health sciences have their own language. And those who dont understand it can simply feel like theyre not part of the club. If your remit is to communicate health promotion messages to the public, you need to walk a tightrope between scientific fact and digestible chunks of practical health information. Your message needs to be both authoritative and accessible. The trouble is that when you spend most of your time communicating with colleagues, its easy to forget that you have developed a vocabulary that is somewhat at odds with the general population. Studies have shown that the number of words people have in their vocabulary ranges from 600 to 5000 depending on level of education and profession. But there is a pool of common words that most people understand and are comfortable using. The secret is to think of your reader first and choose words they will connect with. Thats not to say that this is easy. Writing that persuades, educates and informs doesnt happen by accident. Critically appraising scientific findings is a very different skill from communicating these findings to laypeople. It involves a specific set of writing skills that have to be learnt. In the same way that a physics degree doesnt fully prepare someone for the NASA space programme, professional health qualifications do not prepare people to become effective writers of health promotion material. Health promotion is about persuading individuals, groups and communities to take action, so the messages must be crystal clear. The public dont want to read reports, leaflets or articles which skirt around issues. They want a definitive viewpoint. From the writers point of view, this can seem like a risky prospect, especially if there are complex policy changes and even legal implications to consider. Clear writing gives you no place to hide, as your goals and reasons for writing become transparent. But effective writing is a powerful tool that can improve peoples lives, so it is well worth mastering this skill. Dont get lost in translation Imagine your brief is to create a range of leaflets and bookmarks for a pharmacy chain to help the poorest sectors of society to give up smoking. What title has more impact? Smoking cessation advice or How to give up smoking? The second option is punchier and is far more likely to get your target audience to sit up and take notice. The phrase Smoking cessation advice just isnt something that most people say. And here lies the problem. These phrases find their way into public health promotion, because the writers have become completely immersed in healthcare language. The messages become lost in translation and lose their impact. Your work may be informed by medicine, psychology, epidemiology and public health science, but the needs of the reader must come first. Ask yourself: Who will read the document? How much experience do they have of the topic? How much do they know about it? What is their likely attitude towards it How involved in the topic are they? How interested are they in the topic? Once you have answered these questions, consider your purpose for writing the report, leaflet or other document. Think about what you really want to achieve with your message. Often we use buzz words, talking about things such as advocacy, social mobilisation and community participation. But it can help instead to think of the discrete actions you want your reader to take. Jargon is not always the bogeyman Writing in plain English doesnt mean you have to dumb down. You can still include technical information, as long as you focus on your audience. For instance, jargon such as body dysmorphic disorder will be commonly understood to mean bad body image for some laypeople. For others, it will be a meaningless medical phrase. In contrast, abbreviations such as NHS have moved into common usage. Unless you are writing specifically for an immigrant community or for people whose second language is English, its likely that they will know that it stands for National Health Service. Dont spell out every single abbreviation if its not necessary, but dont stuff your document full of terms that may perplex your readers. Remember that most people overestimate how much their audience knows and so use an inappropriate number of technical terms. Keep asking yourself whether your document is instantly readable. If not, keep revising it until the meaning is clear. Finally, your writing needs to be more than grammatically correct and scientifically sound. It needs to connect with your reader. So try to ignore well-meaning advice from your colleagues if they have little knowledge of your audience. Six steps to better writing Keep it short Keep your sentences short and simple and avoid flowery phrases. Aim for an average length of 15-20 words and stick to the rule of one sentence, one idea. Use active language Write the Government invested 15 million in this new health initiative last year, rather than last year an investment of 15 million was made by the Government in a new health initiative. The second version, which says who before what, is livelier and easier to read. Cut the clichs Cutting out redundant phrases, such as of paramount importance simplifies your messages and makes them easier to read and understand. So instead of writing It is of paramount importance to eat a healthy diet, write Make sure you eat a healthy diet. Use bullet points If youre dispensing advice, bullet points work well because they make the text stand out. Make sure that they are not too wordy and stick to one bullet for each piece of advice. Use verbs instead of nouns Verbs add movement to sentences and make them shorter and easier to understand. Use consider instead of give consideration to and provide rather than the provision of. Be specific and include people Putting people into writing makes it more powerful. Writing one in a hundred people is likely to produce a much bigger reaction from your readers than one per cent, even though they obviously mean the same thing. And when writing for the general public, one readers story can override even the most powerful numerical evidence. So dont be afraid to use case studies or stories about real people. People connect with other people. Perfect presentations These guidelines also work well with presentations. But when speaking, your sentences can be even shorter. This helps you to make your communication even punchier, to help your audience follow your line of thought. Remember that in writing, your readers can re-read sections if they choose, whereas in presentations, you pre-determine the sequence. Create an effective structure for your presentation by asking yourself the questions: what?, where?, when?, how?, why? and who? You can then lay out your core idea first, and expand on it in the rest of the speech. Analogies, such as the thought of giving up smoking is as bad as the prospect of root-canal surgery, are a useful tool for engaging your listeners. Alliteration also works well. For example, you can say, this is the most effective help for heartburn sufferers. The repetition of the h sound makes the words jump out. Your job is to take your listener from passive to passionate. Arranging your important messages in trios gives a sense of movement, progression and resolution. This is especially powerful when you are making closing comments or recommendations. Saying, Fad diets can be dangerous, unpleasant and ineffective for instance pushes the message home that you are recommending a healthy, balanced way of life. By then including a couplet in your recommendation, such as fruit and vegetables, you further emphasise that balance is at the heart of your health promotion message. Robert Ashton is the Chief Executive of Emphasis.

Analysis of the strategic situation of ARM Holdings Coursework

Analysis of the strategic situation of ARM Holdings - Coursework Example Economical factors: A country that has a stable GDP will be able to finance the semi conductor as the plant itself costs a huge amount of money. The UK is leading trading and power center and has the third largest economy. Therefore the country is in a position to finance the needs and requirements of the industry. While these larger scale economic factors are a strong indicator of economic success, one recognizes that oftentimes the semiconductor industry doesn’t operate in unison with macroeconomic trends. The semiconductor industry is large scale, totalling over $300 billion worldwide. While ARM constitutes a major player in the United Kingdom, globally they are supplanted by a series of organizations from the United States, Japan, and South Korea. Technological Factors: The technologies used by ARM are a major threat to Intel who is dominating the global microprocessor market. With low-end mobile phones the company has become the processor of choice in smart phones as well as tablets. The chips are more efficient in terms of energy than Intel. The larger scale semi-conductor industry plays a crucial role in the supply chain of technological products. Indeed, as microprocessors form the core of a variety of crucial technological devices novel innovations in the market drive industry wide change. Additionally, this process necessitates a high degree of industry volatility. Environmental factors: The products of ARM are low power but at the same time enable more efficient energy products.

Design Process Tchnical Research Paper Example | Topics and Well Written Essays - 750 words

Design Process Tchnical - Research Paper Example The Ericsson Company pioneered the development of Bluetooth technology in the early 1990s, with the key individuals behind the discovery being Jaap Haartsen and Sven Mattisson (Burbank et al. 2013). Its name originates from the legendary Harald Bluetooth, a king who united two warring tribes, hence the borrowing of the name, owing to the capability of Bluetooth technology to connect two devices for data transfer. The development of Bluetooth technology has come in the form of versions since its inception in the 90s (Franklin & Layton, 2014). The first version of the device (known as Bluetooth 1.) came in the initial stages of homogenization. However, this earlier version had the challenge of compatibility, since it did not work with other devices. Additionally, the device posed challenges of slowed connectivity, hence the need for its improvement (Burbank et al. 2013). The second version of Bluetooth appeared in 2004, and this came with increased speed and higher compatibility rate, as opposed to the earlier version. Later, in 2007, the manufacturers upgraded this Bluetooth version into version 2.1. The device had a higher compatibility rate, reduced power consumption and increased connectivity speed. Research is still in progress to fashion a better version of this technology that will enable even faster connectivity and save on time and power consumption. Bluetooth technology came in handy to eliminate challenges of technology that wire technology posed. Besides, Bluetooth technology has significantly aided in the reduction of cost challenges that cable technology poses, since, before the invention of this technology, one has to utilize cables that were costly, slow and consumed vast amounts of energy (Burbank et al. 2013). Bluetooth technology is an inexpensive mode of communications that allow data transfer over short distance ranges. The ranges of 2.4 to 2.5 GHz may be unregistered across the

Design Process Tchnical Research Paper Example | Topics and Well Written Essays - 750 words

Design Process Tchnical - Research Paper Example The Ericsson Company pioneered the development of Bluetooth technology in the early 1990s, with the key individuals behind the discovery being Jaap Haartsen and Sven Mattisson (Burbank et al. 2013). Its name originates from the legendary Harald Bluetooth, a king who united two warring tribes, hence the borrowing of the name, owing to the capability of Bluetooth technology to connect two devices for data transfer. The development of Bluetooth technology has come in the form of versions since its inception in the 90s (Franklin & Layton, 2014). The first version of the device (known as Bluetooth 1.) came in the initial stages of homogenization. However, this earlier version had the challenge of compatibility, since it did not work with other devices. Additionally, the device posed challenges of slowed connectivity, hence the need for its improvement (Burbank et al. 2013). The second version of Bluetooth appeared in 2004, and this came with increased speed and higher compatibility rate, as opposed to the earlier version. Later, in 2007, the manufacturers upgraded this Bluetooth version into version 2.1. The device had a higher compatibility rate, reduced power consumption and increased connectivity speed. Research is still in progress to fashion a better version of this technology that will enable even faster connectivity and save on time and power consumption. Bluetooth technology came in handy to eliminate challenges of technology that wire technology posed. Besides, Bluetooth technology has significantly aided in the reduction of cost challenges that cable technology poses, since, before the invention of this technology, one has to utilize cables that were costly, slow and consumed vast amounts of energy (Burbank et al. 2013). Bluetooth technology is an inexpensive mode of communications that allow data transfer over short distance ranges. The ranges of 2.4 to 2.5 GHz may be unregistered across the

Different experience of two passengers in the airplane Essay

Different experience of two passengers in the airplane - Essay Example Here the essay indicates one person’s perspective upon the entering the plane and allowing the cramped space of the seating to ruin their experience throughout the flight. Conversely, the point of view of the other passenger is not as adversely affected by the cramped seating. In this example, the essay states, â€Å"When the passengers took their seats and reached towards the magazines in front of them they settled into what would become a wonderful airplane ride across the Atlantic Ocean. While the airplane wasn’t as large as traditional airliners it had a number of charming elements that made it more enjoyable than other flight methods.† These examples not only demonstrate how one passenger can perceive things differently from the simple nature of their physical size (as one space is cramped for person one, but not person two), but also rhetorically demonstrate that this experience shaded the individual’s perception of the entire trip. Another rhetorica l strategy that was implemented was showing how different people could interpret the same event in different ways. In terms of these essays, they demonstrated how the talking and general noise that occurred during the flight was interpreted differently, with the first passenger finding them irritating and the second enjoying them. Ultimately, these rhetorical elements demonstrate the means by which the same event, when experienced by different people, can be perceived in entirely different ways.

Commitment to Diversity in the American Cancer Society, A Non Profit Assignment

Commitment to Diversity in the American Cancer Society, A Non Profit Organization - Assignment Example There is a separate section on the webpage in which complete details about how the organization is managing diversity is properly explained. The study of Third Sector New England (2010) has provided detailed information about organizational commitment to managing diversity and it is appropriately applied in ACS. Some issues related to gender, race and religion are found in many organizations as they have some difficulty in fulfilling their commitment to managing diversity among their workforce (Krietz, 2007). According to ACS (2012) and CancerNYNJ News (2011), there have been no severe diversity issues faced by the organization as it has addressed all the potential problems carefully so that it doesn’t encounter any problems in the long-run. All the content provided on organization’s website is related to diversity and all latest articles, guidelines and happenings of the organization are posted on its site. All the information provided on the site is updated till year 2007, code of conduct is updated as of 2000 (no updating is done afterwards) and everything is well-integrated on the website. Images and pictures uploaded on the website are limited; although it is showing how it is managing diversity among its patients but there are few selected pictures related to staff and volunteers that how is it ensuring that diversity is properly managed. ACS website can be enhanced by learning few points from the websites of Young Nonprofit Professionals Network of Chicago (YNPN Chicago) and Girl Scouts of the U.S.A (GSUSA). Since websites are the main source of communication between the Non-profit organizations and its stakeholders, it is crucial that all the information about how it is managing diversity issues in organizations and fulfilling its commitment to managing it within the organization so that organizations can perform at their best. Third Sector New England (2010).

Discussion Week 7 Essay Example | Topics and Well Written Essays - 250 words

Discussion Week 7 - Essay Example Another importance of culture is the fact that it defines the first hand experience of workers brought in by the company as well as the local workers work ethics, thus, it can determine the effectiveness of the HRM methods and structures that is used (Sims, 2007). Question 2. Aspects of cross cultural training for as employee going overseas is essential on the adjustment of the personnel in the host country and prevent culture shock and failure. These aspects include the individual dimensions such as psychological barriers to adjustment in a foreign country which can be overcome by motivating the employee and providing coping strategies. Finding compatibility or matching personal expatriate to the characteristics of the host culture is also important which can be done by increasing the knowledge of the culture and norms, thus making the employee feel more at home in a foreign country. Language proficiency is one of the most important aspects in cross cultural training especially in a non-English speaking nation with different form of writing. There are also situational dimensions such as for going home, and even for different situations such as emergencies. These aspects as well as country-specific dimensions determine the success of the empl oyee in coping and working in an international assignment (Carr, 2010). Question 3. Four different approaches to bargaining are the collective bargaining, integrative bargaining, cooperative bargaining and win-win bargaining. Collective bargaining is the process wherein the workforce negotiates terms of employment to the employer commonly through unions. Examples included for collective agreements are health benefits, safety policies, and salary increases. Integrative bargaining involves issues for growth of the company or organization which in the long run can bring about benefits to both parties. An example of this approach is

Polanski & Spielberg Term Paper Example | Topics and Well Written Essays - 1500 words

Polanski & Spielberg - Term Paper Example The directors made films that hit the public both emotionally and dramatically. Their work was loved by all due to their sense of portraying the war and the post events of the war. The Pianist was released in 2002 written by Ronald Harwood and starred by Adrien Brody. The film is a biographical account of a pianist who is a Polish Jew. While the story truly depicts the hardships faced by the Jewish people in the World War II, it keenly takes in account the life of Szpielman being torn apart, his family being taken away from him, and his existence being vanished. Saving Private Ryan is an American film released in 1998. It is a war film based on the invasion of the Normandy in the World War II. The story is written by Robert Rodat who was inspired by the monument he saw which was built for the eight siblings killed in the American civil war. Thus, he wrote a narrative of the siblings in the World War II who had fought against the Germans. The film had received much of the praise from the audience as well has the critics, and won many awards too. These films have been a clear picture of what the World War II brought for the people and how cleanly the directors have pictured it. Comparison of the two films: Both the films have many similarities in their plots and their use of graphics. Since both the films are based on wars, they are more towards the horror aspect. They give the viewers a look of horror, suspense and thriller. The actors in both the films have done an outstanding job, the stories are strong and the use of graphics and screenplay makes the most out of the films. The difference in the films are the ways the directors have created the directed and the stories and how they have taken the stories along to reach the audience and to win their attention. Despite having the same theme, the directors have managed to give a wave of emotions in a different way that the audience of each movie would have felt something different after watching the movie. In the critical aspect, both the films have been immensely appreciated and praised by the critics and the audience and have successfully won the hearts of many. Both the works have been written in a war scene and they show the stories plotted on the World War II and the lives affected at that time. The films are known for their graphics and their depiction of the war scenes. Thus, the scenes of the war which are in most of the two movies can be compared and contrasted with each other. Both movies do not just show some scenes, in fact the whole movie of around two hours is based on a war scenario with different features of the war. There is a clear scene of the war in Saving Private Ryan where the Captain is looking for Ryan and enters the zone of war with his group. While he is searching for Ryan, and even after finding him, they face many of the troubles of the war together. In The Pianist, the scenes are also in the zone of war and show the struggles of the pianist during the war time. In this film, the main focus is made on the pianist with however, lesser scenes of the war than in Saving Private Ryan, but the scenes of the war have been presented pretty well. In the second aspect when we look at both of the films, we can see that not only do they show the similarities in the scenes of war, but they also show a plot on which the emotional lives

Discussion Week 7 Essay Example | Topics and Well Written Essays - 250 words

Discussion Week 7 - Essay Example Another importance of culture is the fact that it defines the first hand experience of workers brought in by the company as well as the local workers work ethics, thus, it can determine the effectiveness of the HRM methods and structures that is used (Sims, 2007). Question 2. Aspects of cross cultural training for as employee going overseas is essential on the adjustment of the personnel in the host country and prevent culture shock and failure. These aspects include the individual dimensions such as psychological barriers to adjustment in a foreign country which can be overcome by motivating the employee and providing coping strategies. Finding compatibility or matching personal expatriate to the characteristics of the host culture is also important which can be done by increasing the knowledge of the culture and norms, thus making the employee feel more at home in a foreign country. Language proficiency is one of the most important aspects in cross cultural training especially in a non-English speaking nation with different form of writing. There are also situational dimensions such as for going home, and even for different situations such as emergencies. These aspects as well as country-specific dimensions determine the success of the empl oyee in coping and working in an international assignment (Carr, 2010). Question 3. Four different approaches to bargaining are the collective bargaining, integrative bargaining, cooperative bargaining and win-win bargaining. Collective bargaining is the process wherein the workforce negotiates terms of employment to the employer commonly through unions. Examples included for collective agreements are health benefits, safety policies, and salary increases. Integrative bargaining involves issues for growth of the company or organization which in the long run can bring about benefits to both parties. An example of this approach is

Mitochondrial DNA Essay Example | Topics and Well Written Essays - 750 words

Mitochondrial DNA - Essay Example This is accomplished in humans by the sequencing one or more of the hypervariable control regions (HVR1 or HVR2) of the mitochondrial DNA (Schwartz & Vissing 2002). Mitochondrial Eve is referred to as an ancestor who has been hypothesized on the grounds of fossil as well as DNA evidence (Vigilant et al. 1991). Phylogenies are constructed on mtDNA comparison shown that the living humans whose mitochondrial lineages branched earliest from the tree are indigenous Africans, while the lineages of indigenous peoples on other continents all branch off from African lines (Vigilant et al. 1991). Researchers can reason that all humans descend from Africa; and then they migrated out of Africa to populate the rest of the world. If the mitochondrial analysis is accurate, then mitochondrial Eve represents the origin of the mitochondrial family tree. Eve must have predated the mass departure and lived in Africa (Vigilant et al. 1991). Mitochondrial Eve was the most recent matrilineal ancestor of humans alive today. On the other hand, as evident lineages died out, the status of common matrilineal ancestor would have been passed to a descendant of the previous matrilineal ancestor. ... The nucleotide sequence of the hypervariable 1 (HV-1) region of mtDNA was determined from samples of all four groups. There were 275 HV-1 sequences, and a total of 164 haplotypes were observed (Jackson et al.). Jackson reveals that through analysis of molecular inconsistency indicated that the distribution of these haplotypes within the Limba sample was considerably different from the other ethnic groups. He further states that there was no significant difference between the other groups (Jackson et al.). These distinguishing results show genetic differences that can be observed within different ethnic groups in considerably close proximity of each other. Moreover, Jackson, and his group, observed some mtDNA haplotypes that were similar among the Sierra Leone ethnic groups and that have not been published in any other West African studies (Jackson et al.). As a result, there may be evidence for mtDNA lineages that are unique to this region of Western Africa. The methods of sampling w ere cheek swabs, using the BuccalAmp DNA Extraction kit according to the manufacturer's specifications, which were taking from 166 unrelated individuals from all four ethnic groups: Mende, Temne, Loko, and Limba (Jackson et al.). These samples were obtained in pre-arranged meetings and males were primarily observed. This was because matrilineal and patrilineal studies were conducted (Jackson et al.). Matrilineal and patrilineal ethnic lineages over three generations were recorded for each individual. The mtDNA haplotypes were determined by analyzing the nucleotide sequence of the hypervariable region (HV-I). HV1 sequences were allied and edited from positions 16001-16480 to ensure the identification of unambiguous polymorphisms (Jackson et al.). 480 bases of HV-I

Marketing Mixmarketing Mix Essay Example for Free

Marketing Mixmarketing Mix Essay 1. Marketing Research : A new product strategy will ultimately need to be tested through focus groups, phone surveys and beta tests. Focus groups are sessions where company managers observe consumers through a one-way mirror. A moderator or interviewer will ask the consumers questions related to the companys product concept, including their likes, dislikes and suggestions for the product. This information is usually evaluated later to help tweak the product concept. After focus groups, companies use phone surveys to obtain a more reliable sample about the markets reaction to the product. 2. Product Positioning: Product positioning is a best practice strategy used for both new and existing products. Small companies typically use a grid when developing a product positioning matrix. The objective of product positioning is to determine which segment of the market to place a product. Companies often use two important product variables in a product positioning matrix. For hot cereal, these variables may include price and time to cook. The product price can be low or high, and the time to cook the cereal can be slow or quick. Consequently, segments for hot cereal may be low price/quick to cook, low price/slow to cook, high price/quick to cook or high price/slow to cook. A small company will usually plot its existing products as well as competitive products within the various segments. The segment with the least amount of plotting points may indicate an opportunity for the company, as that particular segment is under-served. Place of Distribution Strategies Depending on the type of product being distributed there are three common distribution strategies available: 1. Intensive distribution: Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks. 2. Exclusive distribution: Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell. An example of would be the sale of vehicles through exclusive dealers. 3. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread. Pricing Strategies 1. Penetration pricing: Here the organization sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. 2. Skimming pricing: The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. 3. Competition pricing: Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher. Some firms offer a price matching service to match what their competitors are offering. Promotion Strategies 1. Public relations: Involves developing positive relationships with the organization media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention. 2. Internet Marketing: Promoting and selling your services online using various forms of online marketing techniques such as banner advertisements, videos or social media. 3. Sponsorship: Where you pay an organization to use your brand or logo. This organization usually has a high profile so that you know that your brand will be seen by a large audience. Most common use of sponsorship is with sporting events. The 2012 Olympics being held in London is being sponsored by a number of organizations such as Mcdonalds and Coca-Cola as the event will attract a worldwide audience that will run into hundreds of millions.

Asthma :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Asthma is a chronic illness that affects many people. Asthma affects approximately 155 million people around the world. The pharmaceutical industry approximates $5.5 billion in sales for asthma medication per year for a condition that is incurable.   Ã‚  Ã‚  Ã‚  Ã‚  Asthma is an inflammatory disease of the airways. The narrowing of airways occurs due to inflammation and excessive mucous secretion. The constriction of the airway gives rise to common asthmatic symptoms of wheezing, coughing, tightness in the chest, and shortness of breath. The usual form of control for asthma is bronchiodilators and corticosteriods.   Ã‚  Ã‚  Ã‚  Ã‚  Although, bronchiodilators are used in asthma therapy they have no effect on the inflammatory process. Bronchiodilators are a class of drug that relaxes airway smooth muscle by increasing cAMP and opening potassium channels. Corticosteriods on the other hand are now considered the first line of treatment for patients with severe and chronic asthma. Corticosteriods bind to a receptor in the cytosol, which translocates to the nucleus and binds DNA to activate genes. The main action of corticosteriods is to suppress multiple inflammatory genes, such as cytokines, inflammatory enzymes and adhesion molecules. The effectiveness of the corticosteriod is in most part due to the inhibition of transcription factors, such as AP-1 (activation protein 1), Nuclear factor-b (NF-b), and nuclear factor of activated T-cells (NF-AT), which are required for inflammatory response.   Ã‚  Ã‚  Ã‚  Ã‚  The FcRI is the receptor for the IgE antibody. The FcRI is composed of a  chain that binds the Fc portion of the IgE, the  chain and the  chain together form a tetrameric structure. Due to the fact that release of mediators from mast cells in asthma is IgE-E dependent one approach would be to block the activation of IgE using blocking antibodies that do not result in mast cells. A humanized murine monoclonal antibody directed to the FcRI-binding domain of human IgE (rhuMAb-E25) reduces allergen specific IgE after intravenous administration. RhuMAb reduces early and late responses to inhaled allergen and eosinophils counts from induced sputum.

Creative Story: Grandpa :: essays research papers

Creative Story: Grandpa We were going to Las Vegas for vacation. I was looking foward to having a lot of fun there. When we finally got to Las Vegas,it felt like an oven jacked up all the way. When we got to the room it felt like when you open a refrigerator. Then we went to see all the major attractions, like Cesar's Palace, this was one of my favorites because when you go inside the roof looks like the sky inside of a building. I also took some pictures in front of the hotel near the water fountain. The MGM Grand was my second favorite because when you go inside it this thing were you go in and walk around and see the play Wizard of Oz. I also liked thePyramid because outside the is this image of a persons face that appears on the splashing water. That image was all done with Lazers. Las Vegas is a nice place to see a lot of cool hotels and sites. Then it was even better because it was at night and all the hotels were lit up. It looked like it was Christmas everyday there. Every single hotel was lit up of all different pictures. We had fun seeing that but it was time to go back to the hotel room. When we got back the front desk informed us that somebody had called from San Fransisco. We all had an idea of what it was about. My mom and grandma were both sobbing. They were crying in way that didn't show. My dad and I felt very sad even though we didn't know my grandpa very well. Before we had gone to Las Vegas we sat down with my aunt and my mom said " if anything happened to my grandpa to call us at the hotel room." When we heard that they had called we were all sweating as if it was raining right above us. When we called back it seemed like an eternity. My mom called, you could hear every button that she punched in. We also could hear the ringing from the call. Finally, my aunt picked up and started talking to my mom about how they called from Lima, Peru saying that my grandpa was waiting to die until they got there. So that same night we called Hertz and said that we had to get back to San Fransico and we were going to leave the car tomorrow. There was a big fit because my dad had already paid for three days but we only used it one day.

Hrm 556

Course: Human Resources Management 346 Assignment: Integration and Application Questions (1-4) Week: 4 Name: Date: January 30, 2010 1(a): Which company do you think needs to be more concerned about recruiting? Why? After reading both integrative cases I feel that Lincoln needs to be the most concerned with recruiting. Lincoln Electric only post for entry level position externally this does not help them to build enough brand recognition within the communities that they serve.When an organization has strong brand recognition they are able to generate a large applicant flow. For example, 2006, Southwest hired 3,633 people, but received 280,000 applications. 1(b): What should be the objectives of each company’s recruiting efforts? Relate the recruiting objectives to each company’s strategic objective. The objectives for SWA should be to keep the focus on maintaining the reputation for having an employee friendly culture. This will continue to help SWA attract and retain em ployee friendly applicants/employees.Lincoln Electric on the other hand, needs to do a little more work with their recruiting process. I do not feel that it is wise to solely rely on promote from within strategy to fill skill positions. I have seen this happen in a previous organization that I worked for, they only hired externally for entry level positions. The promotion from within did improve employee morale however it did not help sometimes when we had to select from our internal candidates for management positions that did not necessarily have the skills for. Leadership skills can not be taught.However, I do believe they can be improved by further training. 1(c): Which company is most likely to have the most difficult time creating a large pool of qualified applicants? Explain your reasoning. I feel that Lincoln Electric would have the most difficulty in creating a large pool of applicants. Lincoln Electric post’s every job opening internally which limits the organizatio n to their internal workforce only. With this being the process I do not feel that this allows the organization the opportunity to build brand recognition in the community.In addition, the only jobs that they permit for external hiring is for entry level positions. Even though they have great success in the Cleveland market yielding low turnover rates of less than four percent high employee and customer satisfaction they will need to revisit their current recruitment strategy to prepare for future growth. In addition, it was mentioned that they experienced some challenges when they expanded operations globally and in other markets outside of Cleveland with recruitment. (d): For each company, describe the practices that are most likely to influence employee turnover. Does low turnover contribute to the success of these companies? Explain For Southwest Airlines the forces that have led to SW’s turnover is possibly due to employing those that are not a â€Å"good fit† int o the company’s culture. SW places a lot of emphasis on delivering superior customer service and for every employee to deliver on a daily basis can be challenging. Lincoln Electric turnover would probably be due to the number of internal candidates that compete for growth opportunities.I feel that once an employee who is seeking greater responsibility does not get it they will eventually leave. Furthermore, I do think that because of the low turnover for both company’s it has afforded them the opportunity to be successful in their perspective industry. Whenever any company experience low turnover they are always able to maintain productivity, customer satisfaction and maintain positive employee morale. In addition, when turnover is high they lose productivity first, they have to replace that exiting employee and then second they have to get the new employee trained which takes time.

American Off-Shore Drilling: Crisis or Fortune Essay

Living within a country that thrives off of technology creates an infinite demand for power. From the extensive automobile power structure to the agricultural industry that America is reliant on, oil and natural gas are specifically necessary to make this part of the â€Å"go ‘round†. Within the gulfs, seas, and oceans that surround the United States of America lies illimitable amounts of natural oils, which are nestled in the crust of the earth. Over the years, the retrieval, refining and use of this natural resource has been controversial for a mass variety of reasons, both sides presenting substantial reasoning as to the pros and cons to off-shore oil and natural gas drilling. Each American must determine their opinion once reviewing both sides of this issue. What cost is America willing to pay to grow in power at the world’s expense, or what amount of power is America willing to do without in order save the earth? Off shore drilling is too vital to America’s economy to be done away with and due to advances in technology, it has become safer for both the environment and its inhabitants, more reliable, pragmatic, and affordable to both the manufacturers and consumers. Oil and natural gas companies such as Chevron, BP, and PennEnergy support the lives of millions upon billions of people through the natural gas and oil they drill from below the water of the oceans surrounding America. These companies are essential to let America be self-reliant in terms of power. As stated by Gingrich, the U. S. spends $700 billion dollars each year on foreign oil imports. (148) The United States are more than capable to support themselves through the amount of natural resources available within it’s territory. â€Å"America is suffering from an artificial energy crisis that is also a dangerous national security crisis- artificial, because America is gifted with enormous reserves of energy; dangerous, because it makes us vulnerable to unreliable and potentially hostile countries. † (Gingrich, XI) Statistics show that there is an estimated 18. 2 billion barrels of oil and 85. 7 trillion cubic feet of natural gas that could safely extracted from US area. (Gingrich, 139) The resources are readily available and by keeping commerce within national borders, a country will continue to support its economy. Becoming dependent on other countries for items that are readily available within the borders is a complete waste. The United States government has put an extremely severe lock on more than eighty percent of all available area to conduct off shore drilling within the federal borders. Gingrich, 14) With rising prices, off shore drilling would be an intuitive choice on congress’ part that would create more job opportunities, more products available to export, and certainly more stability in the energy crisis. The Scotsman newspaper published a statement that said that the off shore drilling industry would supplement â€Å"enormous opportunities† worldwide. With advances in technology, â€Å"Subsea processing, separating, compressing, and pumping are on the leading edge of offshore production technology, especially for deep and ultra deepwater and also harsh environments. (Kliewer, 1) The last major oil spill to occur within the Gulf of Mexico was in 1980. It is also fact that ninety-five percent of the oil that is found within the gulf is not caused by human activity at all. Being that oil is a natural resource and readily available right below the surface, the majority of all oil comes naturally from the earth’s crust on its own. (Gingrich, 99) From the late twentieth century to today, companies have made it a personal goal to make their business as environmentally safe as possible, which benefits all parties involved. There are still continuous efforts to perfect this industry. Oil and natural gas companies believe that the use of technology and innovation and incentives will make it unnecessary to raise taxes to clean up the environment. (Gingrich, 145) These companies want to work with conservationists and environmentalists to properly balance the extraction of natural resources with the wellbeing of the environment. This mindset portrays how maturely, sagaciously, and efficiently the oil and natural gas companies wish to continue their business. Conservationists and environmentalists believe that offshore drilling is nothing but detrimental to the natural occurrence of earth. Offshore oil drills are immutably harmful to both the flora and fauna of the sea, land, and air from a conservationist’s point of view. Within the northern most division of the United States, Alaska, polar bears are at serious risk that could lead to extinction if and when an oil spill was to occur. â€Å"†¦Oil covered polar bears have little chance to survive spills, because the oil the bears ingest while trying to clean themselves could cause death. † (Polar†¦) Deep offshore drilling projects have been said to lead to the emission of lethal gasses. Drilling in water depths greater than 500 feet releases methane, a greenhouse gas at least twenty times more potent than carbon dioxide in its contribution to global warming. † (Juhaz, 311) When a company goes into an area to drill for oil they must first evaluate the area with sonar machines to determine if there is any amount of oil to be obtained. â€Å"Seismic survey devices and military sonars have been implicated in numerous whale beaching and stranding incidents, including a mass stranding of sixteen whales in the Bahamas in December 2001. (Juhaz, 313) Marine animals and fish have much more sensitive hearing than humans and therefore the sonar machines can damage their ability to attract mates and fend against predators. Environmentalists also scrutinize oil companies for the number of injuries that employees suffer while working on offshore oil rigs. The HSE inspects all oil rigs throughout the gulf. Within the past few years, the number of injuries has dropped a considerable amount. It is believed though, that the only reason these numbers were lower is due to the fact that a smaller number of actual injuries were reported. Low†¦) Seaside communities can also feel the negative effects of oil spills. These communities have no choice in what washes up on their shores, where the majority of their popularity can come from. If an oil spill were to occur, it is not a guarantee that they would receive any compensation for the damages. Costal tourist communities would especially suffer. â€Å"‘If there’s one spill or one disaster, you could destroy us for a very long time. ’† (Juhaz, 314) Not only would their homes and communities be affected, but also their livelihood. Offshore oil and gas companies have exemplary motives, standards, and hopes for their business. Environmentalists constantly attack these companies with verbose denunciation that is often not valid. For instance, Juhasz wrote in his book The Tyranny of Oil that somewhere between 1,500 and 2,000 tons of waste material is released into the water annually. This is misleading and obscure considering that the â€Å"waste material† consists of rock, mud, and minerals, all of which are overly abundant in the oceans without any human interference. 312) Many environmentalists also choose to ignore the fact that oil rigs have become essential and permanent habitats for marine life. â€Å"†¦A growing debate is emerging between those who wish to see the rigs disappear entirely and the ones who believe that doing so would destroy an important habitat. † (Rothbach) Even non-intentionally, the owners of oil rigs are benefitting the environment in which they conduct business. It is very possible that they are doing more good than harm to the fish and plants that they first intruded upon. It seems that environmentalists can be somewhat hypocritical in their attempt to extol their platform. It is clear that environmentalists will fight against offshore drilling no matter what strides are made or facts are presented. The key is working to make a situation that benefits the consumers, companies, communities, and of course the environment. This is a very difficult task at hand but manageable. As mentioned before, oil and gas companies are making noticeable strides in â€Å"going green† to benefit the environment. â€Å"Through creative decision making, solutions can be present themselves in a way that all parties will find reasonable, even if not ideal. (Rothbach) In order to prevent the dispersing of dangerous drilling fluids, companies are working to develop a water based, high alkaline solution of silica-based solutions called silanes. (Nowak) Companies are also working to â€Å"set tight standards on carbon dioxide emissions, it will drive more fuel efficient vehicles, which will in effect reduce our dependence on foreign oil. † (Martin) Also, â€Å"subsea facilities are viewed as a path to bring production to market faster while extending life in the field. † (Kliewer) The country of America is most definitely reliant on energy. With each household having an average of two cars each, fuel is a considerable necessity. (Marlin) Environmentalists try to belittle the need for power that America has. This cannot be done. Power is a need that should be on the top of the list to be addressed. The process of which to obtain it is something that should be done with the environment in mind. With the steps already being taken to create an ideal balance, success is visible on the horizon. With advances in technology it is more than possible for the oil industry to be clean, efficient, and environmentally friendly. â€Å"America could rival-even exceed- the world’s biggest energy powerhouses. † (Gingrich, 39) The offshore oil industry is a gold mine just waiting to be taken advantage of. America has just scratched the surface of its potential below its oceans and seas. Considering the fact, that the advances in safety and efficiency have recently been perfected, the timing is perfect to really dive into the fortune that will take America to the top of the power chain in the world.